Ruzhihu's virtual IP image, Liu Kanshan, has shortened the distance with users with highly anthropomorphic and cute facial expressions, as well as Tmall's cat, Jingdong's dog, animation of the brand, and finally LOGO or auspicious It is more conducive to the expansion and dissemination of the brand in various scenarios. In order to open up e-commerce channels, Suning.com redesigned the brand LOGO, added a little lion cartoon logo, and increased memory. It is also to coordinate with the strategic adjustment of the company and make visual changes, the home page has added the King Kong area as an entrance diversion, and the information structure has a deeper level. At the same time, in order to foster the traffic of Orange Heart Preferred all the contents. In the same way, taking Shuhe Technology's digital structure factor "Xiaofang" as the source of inspiration, Huanbai released a new IP image "Huanxiaobai". In terms of design creativity, the square body is combined with mechanized "hands and feet", and the special leads circular antenna in the shape of a coin shows the attributes of financial technology, giving digital technology a smart vitality. A more lively and interesting way to promote the spread of the brand's "upward" spirit categories and more ways to play, users need to know more information when purchasing, so the link will be longer. In order to stimulate user interest, the page display is mainly based on the product image display of the ordinary product manager, and the team leader. The brand image attracts users, but whether it can retain users depends on whether the service can bring them a satisfactory experience. Therefore, the external manifestation of the brand upgrade is important, but the internal improvement is also very important to achieve the purpose of further occupying customers after the upgrade. The homepage directly displays product information except for the King Kong area and key channel floors, and adopts the method of "left picture and right text". , allowing users to have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.