If however, you have an idea of what you want your Email Database newsletter to look like, but you're not an experienced designer, look out for an email marketing platform that offers an easy-to-use template builder. That way, you should be able to easily create a Email Database newsletter that reflects your business brand. Of course, if you have HTML knowledge or design experience, most ESPs do give you access to HTML newsletter editors. Sending tools Any bulk email service should provide you with the tools to ensure a safe, reliable send and a high delivery rate. So check the sending features of your service provider.
Will they allow you to do test sends or give you access to Email Database testing tools? Will you be able to preview what your email will look like in different inboxes (Gmail, Outlook, Hotmail, etc.)? Make sure that your ESP offers a spam checker, allowing you to check Email Database whether your email contains anything that might trigger a spam filter. Your ESP should boast good relationships with major internet service providers, that way your email is less likely to be marked as spam. Tools to track and monitor your campaign It is standard for email marketing companies to offer you tools to track and monitor your campaigns.
Look out for an ESP that will provide you with Email Database comprehensive reports and statistics on all your sends, allowing you to see how many of your email were delivered, how many were opened, etc. It is also important that you're able to see why delivery Email Database to a particular subscriber failed - whether their inbox was full, your email was caught in a spam filter, or if the email address was incorrect. By tracking your campaigns you'll be able to see how your send performed and ensure that you continually improve on your campaigns. Sign up with a provider who offers all the email marketing services you need.