Forum Posts

shermin sathi
Apr 12, 2022
In Medical Forum
While some marketing disciplines claim that email isn't the powerful communication channel it once was, the data suggests otherwise. Email communication offers businesses an unprecedented channel to reach their target audience. Email allows you to bypass paid platforms such as social media and is a more scalable channel than telemarketing. Plus, email marketing is incredibly cheap compared to other channels like tv or radio. In other words, email marketing isn't just alive, it's thriving. If you want to invest more in your email strategies, you should start by evaluating how well your current email campaigns are performing. You may be surprised To learn that many businesses still struggle to use email effectively. What are the reasons customers don't read your emails? From convoluted mailing lists to company mailing list poorly structured messages, here are four of the most common email marketing mistakes and how you can fix them. 1. Your mailing lists are outdated or inaccurate. Businesses shouldn't underestimate the power of an effective email marketing list. Unlike other channels like social media, email provides a direct line to your customers. Plus, the average person checks their email about 15 times a day. If your customers aren't reading your emails, your mailing lists may be mismanaged. A study by marketing sherpas estimates that email marketing databases suffer a 22.5% year-over-year organic degradation. In other words, a mailing list that is not frequently updated is unlikely to fail. Businesses need to take a proactive approach to managing their email marketing lists. Get creative with list building strategies. You'll need to get creative with building your email list to deal with the natural churn of marketing lists. Access to valuable content is one of the easiest ways to grow an engaged email list. You can lock an ebook or free consultation behind an email sign-up form, so users must give you their contact information
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shermin sathi

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