The most future in current digital marketing . In recent years, the number of users listening to podcasts has continued to grow, offering brands a fantastic Israel Phone Number List opportunity to connect with their audience. And yet, despite its growing popularity, podcasting remains a relative unknown to other types of content. To shed light on this matter, venture capital investors at the us firm andreesen horowitz have just published a most comprehensive Israel Phone Number List analysis of the podcast market . Let's see what their conclusions say. Do you want your content to be viral ? Click here and learn how to get it with our free ebook. Present and future of the podcasting ecosystem-2 the popularization of podcasting The most important data provided by this study is that listening to a podcast is no longer a niche activity . Today, a third of americans listen to podcasts daily Israel Phone Number List and a quarter do so every week. In spain, the figures are even higher: according to data from statista and business insider, our country is one of the main podcast markets in the world, Israel Phone Number List since 40% of people with internet access listen to them at least once a day. Month. Another revealing fact is that 65% of current listeners have only started to consume podcasts in the last 3 years. We find ourselves, therefore, before a phenomenon in full expansion . Marketers, take note! In addition, podcasts occupy a Considerable place in the consumption habits of users, since they dedicate an average of 6 hours and 37 minutes to them a week, that is, an episode a day on average. It's also interesting to see what happens at the demographic level, as the typical podcast listener is not the average american. These are the most notable figures:podcast listeners tend to be Israel Phone Number List upper-middle class, with about half of them earning $75,000 or more a year. The majority of people who consume podcasts are highly educated, with almost a third of them having a college degree. 44% of podcast consumers belong to the millennial generation. Israel Phone Number List And when it comes to gender, there is a gap in both podcasting producers and listeners, since in both cases men predominate. However, this distance is closing, since it has gone from