Apr 12, 2022
In Medical Forum
Google's John Mueller confirmed this week that the shortcut of simply updating the publish date on a website page or piece of content won't result in an increase in your search rankings. Free Guide: The Inbound Marketer's Guide to Search Engine Optimization Of course, we shouldn't be so surprised, right? For example, from age 14 to 18, if my father asked me to Whatsapp Mobile Number List clean my room, I would happily respond, "Of course!" Then I would immediately jump upstairs and run the same finely tuned 10-minute playbook each time: Hide the tangled explosion of clothes, sheets and pillows on my bed with my oversized comforter. Sweep up all the trash on top of my desk in a few drawers. Throw anything "adjoining closet" on the floor in the closet and close the doors. Make a half-ass attempt to dust surfaces. Open my bedroom door with a Whatsapp Mobile Number List smile and say, "It's done!" Of course, my victory was hollow and short-lived, as it easily unfolded as a prank with a simple opening of a closet door. So why would the "put everything in the closet" approach to Google's search ranking algorithm be more effective? Date changes vs true historical optimization The subject was broached with Mueller at a more photo gallery-specific hangout, though his response had a broader context: "You can certainly update the date and time on Whatsapp Mobile Number List a page every time you make changes on a webpage. If you're just shuffling images in a gallery, that seems misleading, as far as updating goes . updating the date just because you're mixing images , so from a user's perspective I'd find that a bit annoying.