What is DRIP? The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals. It Morocco Phone Number List can be applied when launching a new product or repositioning an existing business, for Morocco Phone Number List example. DRIP stands for Differentiate, Reinforce, Inform and Persuade and can be an alternative to the AIDA model. It was created by Chris Fill and will be familiar to readers of his classic Marketing Communications text. DRIP model How to use it? These are the Morocco Phone Number List aims within each of the DRIP elements, it’s a working 'communications flow’ model. Differentiate: Differentiate your product or service by defining where it's positioned in the Morocco Phone Number List market and often the 7Ps digital marketing mix can inform this. Reinforce: To reinforce the brand's message. Consider consolidating and strengthening your messages and experiences, demonstrating why your product is different - superior, cheaper or Morocco Phone Number List easier to use? Inform: Inform or make people aware of your Morocco Phone Number List brand. Consider illustrating you’re features and availability. If it's a 'new to market' product, it may need education!. Persuade: Persuade your audiences to behave in a particular way - encourage further positive purchase-related behavior i.e.