Key words: equity replacement, supply and demand balance.
Development goals: ecological partners, pursuing the maximization company email list of overall value, driven by the development of strategic level.
Points to consider: What is important is that the cooperation between the two parties helps to increase the brand potential/voice volume and increase the number of users on both sides. It is not necessarily the first goal of increasing sales.
For example: Beijing*’s business hopes to gain more brand rights and interests for PLUS, which can promote branding based on the vast user traffic of PLUS; and Di*’s business hopes to attract members to receive coupons to promote repurchase. Therefore, the rights and interests are provided to PLUS Business for delivery.
The life cycle theory is still introduced, which is convenient for locating the specific location and situation description, see the chart and company email list Excel below:
Focus! In its life cycle, how to judge the location and how to evaluate the access criteria, the logic is as follows:
2. Upstream to Downstream in the life cycle of sales cooperation
Keywords: buyers and sellers, one-hand delivery and one-hand payment
Development goals: focus on value realization, focus on tactical cooperation, and develop strategic cooperation with a few partners
Considerations: Party A values ​​the market competitiveness of Party B's products, and Party B values ​​the transaction benefits brought by Party A. The classic dealers, agents, distributors, and Party A and Party B are still the same example: Beijing*’s sales are to purchase some high-value rights and interests, which are important node rights and interests of PLUS members; while the business assessment of Di* sales is sales, and it will be sold. The company's own products are given to Beijing, and at the same time, it also gives exposure to its own brand.
The life cycle theory is still introduced, which is convenient for locating the specific location and situation description, see the chart and Excel below:
Focus! In its life cycle, how to judge the location and how to evaluate the access criteria, the logic is as follows:
3. Business Framework
In addition to the life cycle perspective, we look at channel cooperation from the front, middle and back end frameworks, and comb company email list through the entire set of play methods from the inside to the outside of the enterprise; the achievement of any business is not a single battle of the front-end business, but the entire team. , including the support and cooperation of policy departments, operation departments, and technical departments:
Front-end: the application layer, mainly the form of cooperation, including the form of business and sales cooperation;
Mid-end: business layer, mainly company policy and business strategy, as well as business operation support;
Backend: infrastructure layer, mainly business logic and technical support.