The rapid development of online education in executive list recent years has made the already crowded track more intense. At the moment of product homogeneity, it is very important to do a good job of operation in order to achieve growth. The author executive list of this article takes the "brain school" of educational institutions as an example to discuss the methodology of online education operation from three dimensions, hoping to help you. and we are also on the road of constant exploration and practice.
Due to changes in technology and way of executive list thinking, the change in the world is no longer a linear increase such as 20%, 40%, and 60%, but a power increase such as the square, the fourth power, and the eighth power. In recent years, industry giants have been replaced and emerging Internet education companies have risen, which reflects the transition from linear executive list thinking to power law. Of course, it is not easy to achieve "exponential" growth,
Combining the online and offline business forms, taking the "brain school" of educational institutions as an example, we will discuss the online education executive list operation methodology with you in three modules. 1. Big water and big fish: segment the executive list market and create a "barrier-type" course Let's look at this triangle - the course design/R&D/marketing funnel. This model divides offline and online courses into three types: traffic type, barrier type and profit type.